Level: Intermediate

Nick Landry

Senior Technical Evangelist

Microsoft

This session explores recommendations and best practices to turn your fledgling app into a real professional submission.

Windows Phone development is highly productive, relatively easy and fun. If you’re already a .NET developer, you can get up and running with the Windows Phone SDK pretty fast. Maybe you’ve already even built a prototype or two. Stuff runs. You deploy it to your phone. Ready to publish, right? Wrong. There’s a difference between a functional prototype and a final store-ready app. This session explores recommendations and best practices to turn your fledgling app into a real professional submission. We’ll look at the user experience, the “About” page, tracking the update history, getting feedback from users, providing help, and even your iconography. We’ll also go over critical monetization steps such as supporting micro-transactions, in-app advertising, rate & review reminders and sharing your app. With hundreds of thousands of apps to compete with, you need to go above and beyond to impress your users. Come learn how to do it for a maximum impact.

You will learn:

• Understand the characteristics of a professional mobile application to compete in the market.
• Mobile user experience design best practices related to the “application container”, separate from the core functionality of the mobile app itself.
• How to integrate in-app purchasing & advertising and other beneficial techniques to maximize the monetization of mobile apps.