How many times have you been asked to deliver on metrics that did not make sense, that were counterproductive to the team's effectiveness, or that were seemingly impossible to collect? Often times, the metrics being collected are the ones that are easy to see because of the tooling we've adopted, they're not necessarily the ones that matter.

We'll use this time take a quick spin through a few hazards I've tripped over when collecting metrics, and then we'll focus on the metrics that I've found to be the most valuable and how to collect them.