Why bother with design? Because you can make and save a *lot* of money with good, innovative design. So if your development team has no design strategy, then it's almost certainly leaving a lot of money on the table due to bad design, perhaps more money than your entire software development budget! In this session, you'll see how to estimate the amount of money bad design is costing you, using a spreadsheet with real-world formulas. From lost productivity to unnecessary errors to bad decisions to time lost in training, you'll see how to factor in the unnecessary costs and lost opportunity of bad design, in a form that your business-oriented colleagues can easily understand. The session will also outline the requirements and steps to help you create your own organization's design strategy, bringing together all the roles in software development towards reaping the impressive benefits of good design.

You will learn:

• To estimate Return on Investment for UX design
• Find ways to discuss doing better design with managers above you
• See how to prioritize design in development projects