We’ve asked our users and stakeholders, and they’ve given us answers, but at some level, we all know that the answers aren’t the whole truth. Here’s how to get the real requirements. To get real requirements, we need the wisdom of anthropologists, the study of marketing, and psychology. In this session, you’ll learn how to leverage questions to capture and refine your requirements quickly. You’ll discover how market researchers reveal more about people's needs and wants than they know themselves. You’ll learn how psychologists, counselors, and skillful conflict negotiators find ways of getting people to talk even when they don’t want to.

You will learn:

• Apply proven questions to get accurate and complete answers
• Identify barriers to communication
• Develop trust, safety, and rapport to create the conditions for honest answers