Keynote: From Startups to the Enterprise: Scale your Business and Applications with Azure SQL


11:15am - 12:15pm

Level: Everyone

Asad Khan

Vice President of SQL Products and Services


Davide Mauri

Principal Product Manager


Bob Ward

Principal Architect, Microsoft Azure Data


Muazma Zahid

Principal PM Manager


Any startup is looking to scale its business to the next enterprise. They need their developers to access cloud services that are easy to deploy, integrate with DevOps, and scale quickly with unlimited resources as the business grows. Azure SQL has the tools for developers and industry-proven cloud services for data with built-in capabilities for graph, JSON, REST API, analytics, Ledger, and traditional OLTP. Build applications and let Azure SQL adapt to your workload with built-in intelligence for maximum performance. In this session, we will show you all the innovations for Azure SQL that provide developers with the tools, price/performance, security, and fault tolerance needed for any data application from small to virtually unlimited size.

You will learn:

  • How to build quickly and inexpensive data applications using Azure SQL Database
  • How Azure SQL Database is a cloud platform for startups all the way to large enterprises
  • Learn by demonstration the latest announcements and innovations for Azure SQL