Why bother with design? Because you can make and save a *lot* of money by placing design thinking and innovation at the heart of your application development - perhaps more money than your entire software development budget! In this session, you'll see how to estimate the amount of money bad design is costing you, using a spreadsheet with real-world formulas. From lost productivity to unnecessary errors to bad decisions to time lost in training, you'll see how to factor in the unnecessary costs and lost opportunity of bad design, in a form that your business-oriented colleagues can easily understand. The session will then outline the requirements and steps to help you create your own organization's design strategy, bringing together all the roles in software development towards reaping the impressive benefits of good design.